Dunkin' Donuts

This is the history of Dunkin 'Donuts. from the beginning of Dunkin 'Donuts until now.Founder: William Rosenberghe was forced to quit school to help his parents. He worked in the "Western Union" just a minute ago he worked as a salesman in "Jack & Jill Ice Cream, within 4 years he could be a sales manager for distribution to the restaurant and institutions.She collected $ 2,500 and started his business in the field of Service Industry dish. It sells is sandwiches and lunch dishes for factory workers in Boston and the surrounding area.This dish Industrial Business Services reaches 140 trucks spread quickly but soon receded in the late 1940s.1950 opened "The Open Kettle" and then changed its name to "Dunkin 'Donuts" which is taken from the name of the old comedy "Red Skelton".In 1963, William Rosenberg turned to his son that his CEO named "Robert".1963 which has 100 stores generating $ 100 million. Dunkin 'Donuts and sell shares to the public in 1968 when it already has 334 stores to 700 stores within 3 years. With an aggressive strategy to expand he was able to reach 90 million dollars in 1970 and reached 950,000 in 1971 dollars, the 1972 is able to reach 120 million dollars1973 menurunan face so he had to sell 56 stores and companies lose up to 1.7 million dollars. It fell to 12% of all store Dunkin 'Donuts.When he declined, but he still established himself by choosing carefully places such as gas stations, airports, discount stores are fun.In 1989, Dunkin 'Donuts changed hands to the "Allied Lyson" bought at a price of 325 million dollars.Robert careless, company Dunkin 'Donuts suffered heavy losses and almost destroy the company.Dunkin 'Donuts wanted to expand the market analysis. Income progressively increased to 10-15%The company set his sights on establishing and maintaining the company's staff of the most stable and effective in the industry and the company was aware that the company's staff of business without a stable and effective then it will not even be able to advance to face the threat.* Taking expert existing competitors and changing stores into stores nominally Dunkin 'Donuts.In 1991 Dawn Donuts in East rivals have been on roll. 59 stores bought and changed its name to Dunkin 'Donuts and Mister Donut are also taken over.More than 28 million dollars was spent to acquire 550 Mister Donut stores from International companies Multifood.* Finding new and profitable areas.one of them is a mini store business, the business is open mini stores around train stations, bus terminals, airports.Then the next area is a gas station, gas stations Exxon, Citgo, Shell, and Amoco gas stations that are already working with Dunkin 'Donuts.Dunkin 'Donuts already has hundreds of places to 1995. Dunkin 'Donuts is not only in the country but it was out of the country to Brazil to Saudi Arabia, in addition to the four Allied already preparing a new place that is:

    American
    Western Europe
    United Kingdom
    Other parts of the World.650 places managed to generate 220 million dollars. This effort is also being extended to Spain, Korea and the UK.Recent calculations on February 29, 1993 produced 1.35 billion dollars from 3000 points of sale in the country. Obtained in 1992 and 1.22 billion dollars from 1.03 billion dollars in the country.Dunkin 'Donuts has always put quality and each member is always working together to build a Dunkin' Donuts became more developed.Dunkin 'Donuts is able to provide timely supply.Each manager is responsible for the development, packaging, market research, pricing, and supply of materials.The third class of other products are donuts, liquids including coffee, and burnt including soup and sandwiches.Dunkin 'Donuts does not fully comply with the wishes of the consumer, it does not have a particularly wide variation in the demand decreases.Customers want more nutritious and healthy food, and therefore a mess.Dunkin 'Donuts is done in local sales arena. Mc Donald's and Burger King also entered the food fight in the morning / afternoon, then the Dunkin 'Donuts would have gone bankrupt.With Dunkin 'Donuts issued a more diverse product.Dunkin 'Donuts has been expanding its business in the lessons of the 60s, weight problems have been solved by the company is to increase sales and expand without too pesaingan able to enter the market.With so many competitors in the market Dunkin 'Donuts reduce its time, and Dunkin' Donuts also issued a product attractive to customers.Dunkin 'Donuts is also capable of customers believe that Dunkin' Donuts does not just make donuts but provide sandwiches and soup.In the simplest view, the franchise is the absolute essence of entrepreneurship and free enterprise, and will no doubt be a factor of the most dynamic economies in the world today.(William Rosenberg, founder of Dunkin 'Donuts)Starting a business with embroidery and a desire to advance the business itself, but the odds certainly are always facing each entrepreneur, who can defend it all is an effective staff.

Dunkin Donuts

This is the history of Dunkin 'Donuts. from the beginning of Dunkin 'Donuts until now.
Founder: William Rosenberg
he was forced to quit school to help his parents. He worked in the "Western Union" just a minute ago he worked as a salesman in "Jack & Jill Ice Cream, within 4 years he could be a sales manager for distribution to the restaurant and institutions.She collected $ 2,500 and started his business in the field of Service Industry dish. It sells is sandwiches and lunch dishes for factory workers in Boston and the surrounding area.This dish Industrial Business Services reaches 140 trucks spread quickly but soon receded in the late 1940s.1950 opened "The Open Kettle" and then changed its name to "Dunkin 'Donuts" which is taken from the name of the old comedy "Red Skelton".In 1963, William Rosenberg turned to his son that his CEO named "Robert".1963 which has 100 stores generating $ 100 million. Dunkin 'Donuts and sell shares to the public in 1968 when it already has 334 stores to 700 stores within 3 years. With an aggressive strategy to expand he was able to reach 90 million dollars in 1970 and reached 950,000 in 1971 dollars, the 1972 is able to reach 120 million dollars1973 menurunan face so he had to sell 56 stores and companies lose up to 1.7 million dollars. It fell to 12% of all store Dunkin 'Donuts.When he declined, but he still established himself by choosing carefully places such as gas stations, airports, discount stores are fun.In 1989, Dunkin 'Donuts changed hands to the "Allied Lyson" bought at a price of 325 million dollars.Robert careless, company Dunkin 'Donuts suffered heavy losses and almost destroy the company.Dunkin 'Donuts wanted to expand the market analysis. Income progressively increased to 10-15%The company set his sights on establishing and maintaining the company's staff of the most stable and effective in the industry and the company was aware that the company's staff of business without a stable and effective then it will not even be able to advance to face the threat.* Taking expert existing competitors and changing stores into stores nominally Dunkin 'Donuts.In 1991 Dawn Donuts in East rivals have been on roll. 59 stores bought and changed its name to Dunkin 'Donuts and Mister Donut are also taken over.More than 28 million dollars was spent to acquire 550 Mister Donut stores from International companies Multifood.* Finding new and profitable areas.one of them is a mini store business, the business is open mini stores around train stations, bus terminals, airports.Then the next area is a gas station, gas stations Exxon, Citgo, Shell, and Amoco gas stations that are already working with Dunkin 'Donuts.Dunkin 'Donuts already has hundreds of places to 1995. Dunkin 'Donuts is not only in the country but it was out of the country to Brazil to Saudi Arabia, in addition to the four Allied already preparing a new place that is:

    American
    Western Europe
    United Kingdom
    Other parts of the World.
650 places managed to generate 220 million dollars. This effort is also being extended to Spain, Korea and the UK.Recent calculations on February 29, 1993 produced 1.35 billion dollars from 3000 points of sale in the country. Obtained in 1992 and 1.22 billion dollars from 1.03 billion dollars in the country.Dunkin 'Donuts has always put quality and each member is always working together to build a Dunkin' Donuts became more developed.Dunkin 'Donuts is able to provide timely supply.Each manager is responsible for the development, packaging, market research, pricing, and supply of materials.The third class of other products are donuts, liquids including coffee, and burnt including soup and sandwiches.Dunkin 'Donuts does not fully comply with the wishes of the consumer, it does not have a particularly wide variation in the demand decreases.Customers want more nutritious and healthy food, and therefore a mess.Dunkin 'Donuts is done in local sales arena. Mc Donald's and Burger King also entered the food fight in the morning / afternoon, then the Dunkin 'Donuts would have gone bankrupt.With Dunkin 'Donuts issued a more diverse product.Dunkin 'Donuts has been expanding its business in the lessons of the 60s, weight problems have been solved by the company is to increase sales and expand without too pesaingan able to enter the market.With so many competitors in the market Dunkin 'Donuts reduce its time, and Dunkin' Donuts also issued a product attractive to customers.Dunkin 'Donuts is also capable of customers believe that Dunkin' Donuts does not just make donuts but provide sandwiches and soup.In the simplest view, the franchise is the absolute essence of entrepreneurship and free enterprise, and will no doubt be a factor of the most dynamic economies in the world today.(William Rosenberg, founder of Dunkin 'Donuts)Starting a business with embroidery and a desire to advance the business itself, but the odds certainly are always facing each entrepreneur, who can defend it all is an effective staff.

Sejarah Dunkin' Donuts

Ini adalah sejarah Dunkin' Donuts. dari awal Dunkin' Donuts hingga sekarang.

Pendiri  : William Rosenberg

dia terpaksa berhenti sekolah untuk membantu kedua orang tuanya. Dia bekerja di “Western Union” hanya sebentar lalu dia bekerja sebagai penjual di “Jack & Jill Ice Cream, dalam waktu 4 tahun dia bisa menjadi manajer penjualan untuk distribusi ke restaurant dan lembaga-lembaga.

Dia mengumpulkan 2500 dolar dan memulai usahanya yang bergerak dibidang Industri Jasa Hidangan. Yang dijualnya adalah sandwich dan hidangan makan siang untuk pekerja pabrik di daerah Boston dan sekitarnya.

Usaha Industri Jasa Hidangan ini meluas cepat mencapai 140 truk namun segera menyurut pada akhir tahun 1940an.

Tahun 1950 membuka “The Open Kettle” lalu diganti nama menjadi “Dunkin’ Donuts” yang diambil nama dari komedi lama “Red Skelton”.

Tahun 1963, William Rosenberg mengalihkan jabatannya CEO kepada putranya yang bernama “Robert”.

Tahun 1963 mempunyai 100 toko yang menghasilkan 100 juta dolar. Dunkin’ Donuts lalu menjual sahamnya kepada masyarakat tahun 1968 yang pada saat itu telah mempunyai 334 toko menjadi 700 toko dalam waktu 3 tahun. Dengan strateginya yang agresif dalam memperluas dia mampu mencapai 90 juta dolar tahun 1970 dan tahun 1971 mencapai 950.000 dolar, tahun 1972 mampu mencapai 120 juta dolar

Tahun 1973 menghadapi menurunan sehingga dia harus menjual 56 toko dan perusahaan merugi hingga 1,7 juta dolar. Itu menurun hingga 12% dari semua toko Dunkin’ Donuts.

Ketika dia sudah mengalami penurunan, namun dia tetap membuka usahanya dengan memilih tempat dengan hati-hati seperti pompa bensin, bandar udara, toko-toko diskon yang menyenangkan.

Pada tahun 1989 Dunkin’ Donuts berpindah tangan kepada “Allied Lyson” membelinya dengan harga 325 juta dolar.

Akibat kecerobohan Robert, perusahaan Dunkin’ Donuts mengalami kerugian besar dan hampir memusnahkan perusahaan ini.

Dunkin’ Donuts ingin memperluasnya dengan melakukan analisa pasar. Pendapatan semakin lama semakin meningkat mencapai 10-15%

Perusahaan ini menetapkan pandangannya dalam membangun dan mempertahankan staf perusahaan yang paling stabil dan efektif dalam industri ini dan perusahaan ini menyadari bahwa usaha tanpa staf perusahaan yang stabil dan efektif maka tidak akan bisa maju malahan akan menghadapi ancaman.

*        Mengambil ahli pesaing yang ada dan mengubah toko mereke menjadi toko Dunkin’ Donuts.

Pada tahun 1991 pesaing Dawn Donuts di Timur telah di gulung. 59 toko dibeli dan diubah namanya menjadi Dunkin’ Donuts dan Mister Donut juga diambil alih.

Lebih dari 28 juta dolar dihabiskan untuk mengambil alih 550 toko Mister Donut dari perusahaan Internasional Multifood.

*        Menemukan daerah yang baru dan menguntungkan.

salah satunya adalah usaha toko mini, usaha toko mini ini dibuka disekitar stasiun kereta api, terminal bus, bandar udara.

Lalu daerah selanjutnya adalah pompa bensin, pompa bensin Exxon, Citgo, Shell, dan Amoco adalah pompa bensin yang sudah bekerja sama dengan Dunkin’ Donuts.

Dunkin’ Donuts sudah mempunyai ratusan tempat sampai 1995. Dunkin’ Donuts tidak hanya di dalam negri saja namun sudah keluar negri dari Brazil sampai ke Arab Saudi, selain itu Allied sudah mempersiapkan 4 tempat baru yaitu :

1. Amerika
2. Eropa Barat
3. Inggris Raya
4. Bagian Dunia Lainnya.

650 tempat berhasil menghasilkan 220 juta dolar. Usaha ini juga sedang diperluas ke Spanyol, Korea dan Inggris.

Perhitungan terakhir pada tanggal 29 Februari 1993 menghasilkan 1,35 milyar dolar dari 3000 tempat penjualan dalam negri. Tahun 1992 memperoleh 1,22 milyar dolar dan 1,03 milyar dolar berasal dari dalam negri.

Dunkin’ Donuts selalu mengutamakan kualitasnya dan setiap anggota selalu bekerja sama untuk membangun Dunkin’ Donuts menjadi tambah berkembang.

Dunkin’ Donuts mampu menyediakan pasokan tepat waktu.

Setiap manager bertanggung jawab atas pengembangan, pengemasan, penelitian pasar, penetapan harga, dan penyediaan bahan.

Ketiga golongan produk lainnya adalah donat, cairan termasuk kopi, dan sop serta bakaran termasuk sandwich.

Dunkin’ Donuts tidak sepenuhnya sesuai dengan keinginan para konsumen, apalagi macam rasanya tidak mempunyai variasi maka peminatnya berkurang.

Para pelanggan menginginkan makanan lebih bergizi dan sehat, oleh sebab itu mengalami kekacauan.

Dunkin’ Donuts dilakukan di arena penjualan setempat. Mc Donald’s dan Burger King juga memasuki perang makanan pagi / siang, maka Dunkin’ Donuts akan mengalami gulung tikar.

Dengan Dunkin’ Donuts mengeluarkan produk yang lebih beragam.

Dunkin’ Donuts telah mengalami pelajaran dari perluasan usahanya dalam tahun 60an, masalah berat telah dipecahkan oleh perusahaan yaitu dengan meningkatkan penjualan tanpa terlalu memperluas usaha dan mampu memasuki pesaingan dipasaran.

Dengan banyaknya pesaing di pasaran Dunkin’ Donuts mengurangi waktu usahanya, dan Dunkin’ Donuts juga mengeluarkan produk menarik untuk pelanggan.

Dunkin’ Donuts juga mampu meyakini pelanggan bahwa Dunkin’ Donuts tidak hanya membuat donut namun menyediakan sandwich dan sop.

Dalam pandangan yang sederhana, waralaba adalah inti mutlak dari kewirausahaan dan perusahaan bebas, dan tidak diragukan lagi menjadi faktor ekonomi paling dinamik di dunia kini.

( William Rosenberg, pendiri Dunkin’ Donuts )

Memulai usaha dengan suatu tekat dan keinginan untuk memajukan usaha itu sendiri, namun segala rintangan pasti selalu dihadapi setiap wirausaha, yang bisa mempertahankan itu semua adalah staff yang efektif.